We are obsessed with being the best, on top, great. The lists abound—Best Companies to Work For, Best Companies to Invest In, Top Stocks, Top Performing Companies, 25 Best Companies in America, Texas, New York, California…and the lists go on. We look to Forbes, Fortune, The Motley Fool and other trusted sources to learn how we stack up. In truth, the pursuit of greatness and of becoming the best is a noble pursuit. Many insights around what it takes to be a great company were inspired by Jim Collins. The following quote from his original work, Good to Great, brings clarity to what it takes: “Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice and discipline.”

Working with companies who are committed to purpose, dedicated to excellent execution of their strategies and passionate about their customers, we’ve come to appreciate the power of vision and inspiring leadership. Again, Jim Collins says it best, “Great vision without great people is irrelevant.” How to connect all of the key components for success from vision to commitment to leadership alignment, collaboration and engagement of all employees is a true challenge. Leading with conscious choice and discipline are critical, but so is the ability for leaders to paint a picture of future success that is compelling, powerful and engages all employees. The route to greatness is not paved with good intention, but it is an intentional, clear, and focused path forward. Leaders who are at the forefront of greatness know the importance of an aligned team of leaders who are committed, yet willing to let go and inspire their own teams to step up to their leadership capability.

That’s why I love Route to Greatness ™, a business transformation framework for leaders that accelerates the path to greatness. As the exclusive US partner, we are so proud to bringing this unique solution to our clients. What could be better than helping leaders be their best so their organizations can become truly great?