Sometimes, new realities reinforce old truths.
26 years ago, we founded Gagen MacDonald on the belief that Love in Business is Good Business™ — that putting people first is both the right and smart thing for a company to do.
The business world has been upturned since then, but this truth has only grown more fortified. The leaders who cultivate connection, purpose and joy across their businesses — from their strategies to their structures to their cultures — have a major leg up in 2024 and beyond.
The best companies don't leave their employee experience to chance. They intentionally build it with a compelling story, committed leaders and a clear roadmap for bringing love in business to life.
We’ve seen how when they get it right, they don't just create a better world — they create a true competitive advantage.
