As the world continues to shift, requirements for the communications function have dramatically changed due to globalization, new technologies, the multi-generational workforce and new levels of stakeholder empowerment. Communicators must be prepared to work across the entire organization and act as drivers of the business through the development and management of reputation, brand, culture and values.As planning for 2015 gets underway, CCOs we’re speaking to are assessing the readiness of their teams to meet these demands. In particular, upskilling corporate communication teams quickly is a key area of focus across the board. Join us for an interactive event as we uncover how communicators are preparing for this new reality.Discussion Topic:
Getting a Seat at the Table—Professional Communicators as Strategic Advisorswith special guest speaker:
Karen C. Tripp, Vice President of Communications and Public Affairs, Phillips 66Objectives:
- Discuss the changing role of professional communicators and how they bring value to an organization
- Share insights that will help communicators become strategic advisors to the c-suite
- Review the importance of creating a learning organization and offer strategies for developing today’s leading communication professionals
